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In an increasingly competitive market, having a good product or service is no longer enough. People don't just buy what you do, but who you are as a brand. Branding has become one of the most important strategic pillars for any company, regardless of its size. But... what is branding really? Why is it so crucial for business growth? And how can you build a strong brand from scratch? In this article, I'll explain it step by step. What is branding and why is it so important? Br